GO PRO PROcess: Designing for the New Affluents
Length: 1 hour
Course Code: CEU-102894
The New Face of Affluence, Dwell’s continuing study of emerging trends, shifting attitudes, and changing purchase behaviors of the "new affluents," turns its focus to the designer’s role in bringing good design to the clients with bigger budgets. In Designing for the New Affluents, hosted by Dwell president Michela O'Connor Abrams, ASID designers Monique Lafia of Lafia/Arvin and Meg Joannides of MLK Studio will walk us through their big-ticket projects, exploring the interests, buying patterns, and influence of the new affluent design aficionado.
Presented by Michaela O’ Connor Abrams, President of Dwell Media and Monique Lafia, ASID