Design to Lead 2014: Part 4: Engage Afternoon Keynote on Negotiation
Length: 1 hour
Course Code: CEU-103694
Just how does one grow a business to tout $45 billion in sales? This session will focus on the how innovation and negotiation can go hand in hand through case studies of product inventions such a Swiffer, Little Tykes and SpinBrush. Attendees will learn how product designers think, not just about form and function, but also cost and customer satisfaction to create a seamless integration with the entire product development process ensures that no opportunity to improve on the original design will be missed. It’s not the intent that matters, it’s the result.