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Design to Lead 2014: Part 4: Engage – Afternoon Keynote on Negotiation

CE Credit: 0.1CEU

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Length: 1 hour

Course Code: CEU-103694

John Spirk
Just how does one grow a business to tout $45 billion in sales? This session will focus on the how innovation and negotiation can go hand in hand through case studies of product inventions such a Swiffer, Little Tykes and SpinBrush. Attendees will learn how product designers think, not just about form and function, but also cost and customer satisfaction to create a seamless integration with the entire product development process ensures that no opportunity to improve on the original design will be missed. It’s not the intent that matters, it’s the result.


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