IMPORTANT NOTICE: As of 6/13/16, all courses on and are no longer available for purchase. We apologize for any inconvenience. Please contact with any questions.


Design to Lead 2014: Part 4: Engage – Afternoon Keynote on Negotiation

CE Credit: 0.1CEU

No Reviews - Be the first

Length: 1 hour

Course Code: CEU-103694

John Spirk
Just how does one grow a business to tout $45 billion in sales? This session will focus on the how innovation and negotiation can go hand in hand through case studies of product inventions such a Swiffer, Little Tykes and SpinBrush. Attendees will learn how product designers think, not just about form and function, but also cost and customer satisfaction to create a seamless integration with the entire product development process ensures that no opportunity to improve on the original design will be missed. It’s not the intent that matters, it’s the result.

Produced By: